01
Capture
Leads from Zillow, portals, open houses and your website arrive in one place, cleaned and normalized.
AI speed-to-lead for real estate professionals & teams
Mapping the path from lead to close.
Every Zillow, portal and website lead gets a fast, human-quality reply, lands in your CRM qualified, and gets followed up until they answer. Nothing goes out in your name until you approve it.
~90 secTarget time to a drafted, reviewable reply
7 touchesOver 30 days, stopping when the lead replies
1 approvalRequired before anything is sent in your name
The problem
Leads don't go cold. They go unanswered.
You're at a showing when the Zillow inquiry comes in. By the time you call back, the buyer has talked to two other agents. The CRM, the portals, the calendar and the follow-up all live in different places, and the gaps between them are where deals get lost.
Avella Labs fixes the seams. We connect your lead sources, CRM and calendar into one review-first system, clean up your data, train your team, and tune it for 30 days so it actually gets used.
One recovered deal typically covers a full year of the service.
How it works
Four steps, one system.
Built on proven tools like n8n, Airtable or your existing CRM, and configured to how your team already works.
02
Qualify
AI reads each inquiry for timeline, budget, pre-approval and area, then scores and drafts a personal reply.
03
Approve
You review the draft from your phone. Consent, phone and quiet-hour checks run before anything sends.
04
Follow through
A 7-touch cadence runs until the lead replies, and a morning digest flags every lead at risk.
Review-first by design
The AI advises. Your rules decide.
Most AI lead tools optimize for how many texts they can send on their own. That's what makes brokers nervous. Our systems are built the other way around.
- No message sends without human approval of the pattern
- Leads without SMS consent or a valid phone are blocked automatically
- Quiet hours, STOP language and opt-outs honored on every touch
- Every message is logged with who approved it and when
Approval queueSample data
Marcus W. · ZillowHot · Pre-approved · Needs to move by November
Ready to approvePriya R. · WebsiteWarm · Seller · Missing property address
Draft asks for detailsDale K. · Open houseWarm · No SMS consent on file
BlockedAnonymous inquiryNo valid phone number
BlockedPricing
Priced against a hire, not a template.
A part-time inside sales agent runs $2,500 to $4,000 a month. Each tier is a one-time setup plus a monthly care plan that keeps the system tuned, monitored and improving.
Launch
Solo agents getting started with speed-to-lead
$3,500setup
+ $500/mo care plan
- Up to 2 lead sources (e.g. Zillow + website)
- AI qualification with human approval
- Instant SMS and email reply drafts
- 7-touch follow-up that stops on reply
- Showing booking link
- Weekly leads-at-risk digest
- 30-day tuning window
Team
3 to 10 agent teams that need routing and accountability
$5,000setup
+ $850/mo care plan
- Everything in Launch
- Up to 5 lead sources, including open house
- Lead routing and round-robin assignment
- CRM sync with your existing system
- Calendar booking for each agent
- Daily Slack or email digest
- Contact cleanup and team training
Brokerage
Growing teams connecting the full lead-to-close pipeline
$6,500setup
+ $1,200/mo care plan
- Everything in Team
- Unlimited lead sources
- Transaction milestone tracking
- Title, lender and TC handoffs
- Custom reporting dashboard
- Priority support and monthly strategy call
- Data migration from your old CRM
$1,500
Not sure where to start? Begin with an AI Readiness Audit.
A two-week review of your lead sources, response times, CRM and follow-up gaps, with a written plan and ROI estimate. The full fee is credited toward any setup booked within 30 days.
What the care plan covers
| Included | Launch | Team | Brokerage |
|---|---|---|---|
| Uptime monitoring and error alerts | Yes | Yes | Yes |
| Message and prompt tuning | Quarterly | Monthly | Ongoing |
| Performance report | Monthly | Monthly | Weekly |
| Small changes and new templates | 1 per month | 3 per month | Unlimited small |
| Strategy call | None | Quarterly | Monthly |
| Support response time | 2 business days | 1 business day | Same day |
Messaging and software costs (SMS provider, AI usage, CRM subscriptions) are billed at cost or paid directly by you. Pricing shown is starting pricing; final scope is confirmed after a strategy call.
Questions
Before you book.
Will the AI text my leads without me knowing?
No. Every reply is drafted for your approval first. Once you trust a message pattern, you can choose to approve it for automatic use, but that's always your call.
Do I have to switch CRMs?
No. We connect to what you already use where possible. If you don't have a CRM, we can set up a simple one in Airtable as part of setup.
How long does setup take?
Most Launch setups go live in about two weeks. Team and Brokerage builds typically take three to five weeks, depending on the number of lead sources and how much data cleanup is needed.
What about texting compliance?
The system checks for SMS consent, honors quiet hours, and adds STOP language to every text. We recommend your broker or attorney review your consent language before launch, and we'll build around their guidance.
Can I cancel the care plan?
Yes. Care plans are month-to-month after the first 90 days. You keep the system and your data.
Get started
Let's map your path from lead to close.
Book a free 30-minute strategy call. We'll look at where your leads come from, how fast you respond today, and which tier fits.